Scarlet Connect Expands Its Ability to Elevate the Full Guest Journey Through Strategic Integration with iResponze
Always on. Always Connected. Always Managing.
Charleston, SC — June 10, 2026 — Scarlet Connect, a leading Guest Experience Platform that partners with hotels across all brands to automate operations and enhance the sales process, today announced a strategic integration with iResponze to deliver a more unified and connected approach to managing the modern guest journey.
Driven by an unwavering commitment to elevating the guest journey and supporting those who deliver it, Scarlet Connect has partnered with iResponze, a hospitality engagement partner built by hoteliers for hoteliers, after a year of rigorous solution-vetting across the industry. This integration marks a significant evolution in our ability to serve as a trusted extension of our partners across the entire guest lifecycle—from pre-arrival discovery to post-stay advocacy.
In today’s environment, the guest experience no longer begins at check-in or ends at checkout. It lives across reviews, search, social media, and emerging AI-driven platforms. Every interaction shapes perception, influences decisions, and impacts performance.
Hospitality Never Stops. And now, neither does the ability to manage it.
“The hospitality landscape is changing rapidly,” said Seth Kines, Founder and CEO, Scarlet Connect. “This partnership allows hospitality teams to stay more connected to their guests in every moment that matters, from the first digital touchpoint to the final review.” He added “By partnering with iResponze, our technology platform is now being utilized by one of the industry leaders in the Guest Experience space”
A More Connected Approach to Guest Experience
By powering iResponze’s 12-year legacy of human-led hospitality with the automated precision of the Scarlet Connect engine, hotel operators no longer have to choose between the personal touch and the scale of technology. Unlike rigid legacy platforms, this nimble integration scales without losing the hospitality-first nuance that drives guest loyalty.
Designed to complement existing brand technology, the combined solution goes beyond aligning engagement, insights, and execution in a single system that supports both property teams and ownership. This enables:
- Continuous guest engagement across reviews, social, and digital touchpoints
- Unified visibility into guest sentiment and performance across the portfolio
- Actionable insight that helps teams improve the guest experience in real time
- Seamless support that operates as an extension of the hotel team, freeing on-site staff to focus on high-value, face-to-face guest interactions.
Meeting the Moment for Modern Hospitality
The guest journey is no longer a series of isolated moments; it is a connected ecosystem that begins before arrival and continues long after departure. For hotel operators, managing that complexity at scale is a growing challenge. By streamlining engagement and sentiment data into a single, actionable view, this integration provides management companies with the operational clarity needed to protect asset reputation and drive long-term performance across diverse portfolios.
“The expectation to deliver exceptional hospitality has not changed, but where and how it is experienced has,” said Jill Ellis, Chief Brand Officer at iResponze. “By layering our nuanced, human-led reputation experts over Scarlet Connect’s intelligent data engine, we provide a strategic layer of support that works in harmony with existing brand systems to ensure no guest goes unheard.”
About Scarlet Connect Scarlet Connect is a high growth SaaS company, founded in 2021 by Seth Kines (CEO) and Patrick Stewart (CTO). Scarlet Connect, a leading Guest Experience Platform that partners with hotels across all brands to automate operations and enhance the sales process, with a primary focus on elevating the guest journey.
About iResponze iResponze is a hospitality engagement partner built by hoteliers for hoteliers. Led by a team with over 30 years of industry expertise, the company has served as the trusted voice for hotels and resorts since 2014. iResponze manages the full digital guest journey from pre-arrival social discovery to post-stay review response. By pairing human-led engagement with advanced analytics, iResponze transforms guest feedback into actionable insights and meaningful connections that drive satisfaction, loyalty, and asset performance.
